I just got back home to Rochester after a few speaking events in Maryland and Georgia. Facilitating these events with business leaders who are so pumped up to get started defining their brand and the customer experience they deliver reinforces my passion for helping others Achieve Brand Integrity.

So this week, I wanted to highlight one of the key points to Achieving Brand Integrity: If you're not managing behaviors you're not managing your brand!

I recently read a great interview on NewYorkTimes.com about Tony Hsieh. If you're a regular reader of this blog, you'll know I've posted about Zappos and Tony Hsieh before. This latest interview highlights why Mr. Hseih started Zappos and how he has built and sustained such an amazing work culture that delivers on desired customer experiences. Zappos is definitely a company that understands the key point above. I highly recommend you head over and read the interview today.