Gregg Lederman's Blog - Your employee base is one BIG computer

Monday, September 14, 2009

Do you want employees who come in, punch the clock (literally or figuratively), go through the tactical motions to get the job done, and then punch out? Of course you don't. What leader would?

You want employees who care about the success of the company. This happens when they buy into the brand. When they know what the brand means to the company and to them personally. When they know how to do the behaviors and deliver experiences that bring the brand to life. And when they understand why its important to the company and to customers. When this happens you will have achieved a brand-driven performance culture.

The guru on driving organizational "change", John Kotter, has a great quote, he says, "The central issue is never strategy, structure, culture or systems...The core of the matter is always about changing the behavior of people."

Think about your employee base as one big computer. There are two main components to making the computer perform: hardware and software. Your company has the same two components. Hardware is equal to the strategy and structure of the company. Software is composed of the beliefs and behaviors of the people in the company. If you don't have software on your computer, how useful is it. It simply won't perform to its potential. If the beliefs and behaviors of your employees don't fit inside the structure of your brand, your company will not achieve optimum performance.

Monday, September 14, 2009 03:41:05 PM
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